Social Media records are some of the most asked about records by Guinness’s fans and readers.
Along with the tallest, smallest, and heaviest person in the world, fans want to know who has the most comments on Facebook, followers on Twitter, or views on YouTube.
Such records are particularly interesting now most of us have profiles on these hugely popular sites, and also because they are so immediately available to participate in – it’s very appealing to know that you can be a part of a world record, just by “liking” a post on Facebook, or watching a video on YouTube.
With today being Social Media Day, here below are some of the latest and greatest records from this relatively new world of global communication.
Most likes on a Facebook page
The most “likes” on a Facebook page is 47,194,601, achieved by Facebook, on 29 June 2011.
Facebook’s own page on the site recently took this title away from Zynga’s Texas Hold’em Poker page, which now stands in second place with 45.78 million likes. Rounding out the top 5 are the official pages for rapper Eminem (42.05 million likes), video-sharing site YouTube (40.44 million likes), and pop artist Lady Gaga (39.49 million likes).
Most likes on a Facebook page in 24 hours
The most “likes” on a Facebook page in 24 hours was 1,571,161 was set by snack company Frito-Lay (USA) on 11-12 April 2011.
Most comments on a Facebook item
As of June 29 2011, the most comments on a single Facebook item stands at 529,335, in response to a post made on 10 January 2011 on the Facebook page for Roberto Esposito (Italy).
A “Facebook item” can be a wall post, status update, picture, or note
Most comments on a Facebook item in 24 hoursThis is a new category we have opened, and are awaiting applications to. The minimum we’ve set for this is 100,000 comments. Please apply via our website beforehand if you want to be the first person/brand to set this record!
Most likes on a Facebook item
As of June 29 2011, the most likes on a Facebook item is 668,198, in response to a post made on 15 February 2011, on the official page for Lil Wayne, a.k.a Dewayne Michael Carter, Jr. (USA).
You can read the post here, which was made in response to an earlier attempt at the same record by Oreo. The iconic cookie brand held the record for just 5 hours before it was snatched away by the Hip-Hop star and his army of fans. The attempt also earned Lil’ Wayne the record for Most likes on a Facebook item in 24 hours, setting a new benchmark of 588,243.
Fastest Time to reach 1 million followers on Twitter
The fastest time to reach 1 million followers on Twitter is 25 hours 17 minutes, achieved by Charlie Sheen (USA) between 1-2 March 2011.
Sheen’s Twitter feed can be found here. This record was set during the height of a frenzy of online activity by the actor following his controversial departure from the popular US comedy show Two and a Half Me, resulting in several trending topics on Twitter, featuring hashtags such as #winning and #tigerblood.
Most followers on Twitter
Lady Gaga, aka Stefani Joanne Angelina Germanotta (USA), had more than 11,259,372 Twitter followers of her @ladygaga Twitter feed as of 29 June 2011.
The singer was the first to break the 10 million followers mark with her@ladygaga feed on the popular microblogging service, on 15 May 2011. Canadian pop artist Justin Bieber is the second most followed Twitter user, with 10,646,695 followers.
Most viewed video online
Justin Bieber’s (Canada) video for “Baby”, directed by Ray Kay (Norway), is not only the top music video on YouTube but the most viewed video online of any kind. As of 29 June 2011, the pop video had 575,118,703 views on YouTube.
Bieber’s video has been the most viewed video online for some time now, and earlier this year passed the half a billion views mark. In a contrast to the above Twitter record, Lady Gaga comes second here, with her “Bad Romance” video having accrued 392,750,021 views on YouTube.
Most “liked” video online
The most “liked” video on YouTube is Judson Laipply’s “Evolution of Dance”, with 759,563 “likes” as of 29 June 2011.
Laipply’s video, which features various styles of dance set to 32 different music tracks, is also among the most viewed videos on YouTube, with 175,664,814 views to date.
Most “disliked video onlineThe most “disliked” video on YouTube is the music video for Justin Bieber’s (Canada) “Baby”, with 1,490,076 “dislikes” as of 29 June 2011.
The record changed hands back to Bieber after previous holder Rebecca Black had her music video for “Friday” (which at one time had 2,583,179 “dislikes”) removed from YouTube following a dispute with record label Ark Music Factory.
Most content ingested by an online video serviceThe most content ingested by an online video service is an average of 70.49 hours per minute, achieved by Ustream, as verified on 29 June 2011.
This average figure is based on a total of 37.05 million hours of content ingested by Ustream in the 12 month period of June 2010 to May 2011. Peak content ingestion was in May 2011, with 3.721 million hours ingested, or 83.36 hours per minute. This is close to double that of YouTube, which announced on its 6th birthday in May 2011 that its users upload 48 hours of content onto the site per minute.
There’s still a world of possibility in the social media space for world records, as new sites and services are launched, and existing ones increase their penetration, and take up an increasing percentage of our free time.
In particular, there are a few landmark figures which will surely be passed in the next few years, which many people are starting to wonder about:
Will Justin Bieber’s “Baby” be the first video to hit a billion views online?
Who will be the first Twitter user to amass 100 million followers?
Which Facebook page will be the first to reach 100 million likes?
When will we see 1 million likes on a Facebook item in under 24 hours?
We’ll have to wait and see on these and many more questions, but you can be sure that Guinness World Records will be there to recognise all of these milestone achievements.
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